Snowbird HTML Email

When I began working at Snowbird Ski and Summer Resort, it became painfully clear to me that it was time for a new direction in the online world. I absorbed an old signage system manual from 1971 that contained applicable direction which has become my reference point for where I wanted to take the Snowbird brand. Modernity is returning with classic and simple forms and colors and typography.

As the Interactive Marketing Manager I blasted hundreds of email’s using this refined template using Campaign Monitor. Wearing my hat as the editor of these email’s I also became a much stronger user of the AP Style, Snowbird’s chosen style of written communication.